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Powerful, Proven Techniques to Help You
Keep More of the Money You Make and Build a Base of Satisfied Customers Who Will Buy What You’re Selling Over and Over!
Here’s a hair raising fact:
20% to 30% of all online sales are “abandoned” at checkout. This means 20-30% of all people who think they want what you sell… who take the time to fill out the order form and get out their credit card… change their minds and STOP before they actually pay.
If you have 100 customers, that’s 20 or 30 sales you’ll never see.
If you have 100,000 customers, well…Ouch.
The fact is, your online payment process has a direct influence on your profits.
If you’re an Internet Marketer, you probably know about the maze of technology and payment alternatives. A short list looks like this:
- Shopping Carts
- Merchant Accounts
- Payment Gateways
- 3rd Party Processors
- Secure Certificates
- Payer Authentication
- Payment Authorization
- Privacy Seals
What are these things? Where do they fit? Do you need them all? How do you get them?
More importantly, how can you keep yourself from making a wrong decision
about the right technology that could cost you hundreds…
thousands…perhaps ruin your business entirely?
After struggling mightily with the same challenges you’re facing now, I successfully conquered my online payment demons. The result of my blood, sweat and tears is now available to you in a brand new, jaw dropping, things-your-mother-never-told-you book called The Truth About Online Payments.
The Truth About Online Payments is a plain English guide to choosing and implementing the best online payment solutions that fit perfectly with your sales model and operating environment.
The Truth About Online Payments reveals the good, the bad and the ugly in the online payment world, so you can:
- Increase sales
- Reduce chargebacks
- Reduce running costs
- Save yourself unnecessary effort and administrative headaches
If you follow these guidelines correctly, you can see a jump in your completed sales transactions as much as 30%!
Who doesn’t want higher sales and higher profits? How much of a difference could this make for you…. for your business…for your family?
"The Truth About Online Payments is an amazingly easy to follow book, about a not so easy to follow subject"
Russell,
So many so-called ‘experts’ are busy pushing the latest “Secrets of a Guru” that tell you the ‘what’ about the problem, but never really get to the ‘how’ or help you truly fix what’s wrong. This certainly applys to accepting payments over the Internet.
Congratulations on developing an easy to follow process that not only tells the "what", but effectively lays out the "why" and the "how" for all the online payment challenges today’s Internet Marketers face. Your insight puts this book head and shoulders above any other online payments how-to guides on the market.
Brent Crowley
Brent Crowley is a highly respected Business Development Manager in the Telecommunications industry and a former Sales & Marketing executive at organizations such as Dell Computers, Inter Systems and Actuate Reporting Systems.
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Why not harness advice from the experts to choose and use the online payment solutions many experienced Internet Marketers don’t even know about?
Here’s a peek at the valuable information waiting for you inside this revolutionary online payment manual:
- Online Payment Basics
- Merchant Accounts
- Payment Gateways
- Shopping Carts
- 3rd Party Payment Processors
- Forms of Payment
- SSL Certificates
- Payer Authentication
- Privacy and Data Security
- Affiliates and Online Payments
If you’ve ever wondered:
- How choosing a payment gateway is critical to your success
- How your choice of a Merchant Account or a 3rd party processor can affect your bottom line
- How to lower Merchant Account Fees and discount rates
- What a Reserve Account is and how you can avoid it
- Why PayPal can freeze your account
- What ClickBank, PayDotCom and 2CheckOut can do
- How you can stop losing money on Returns and Chargebacks
- How choosing the right Shopping Cart is the smartest thing you can do
- Why hidden fees could be your downfall
- What you need to know about credit card fraud and prevention
- Why payer authentication is extremely important
- How you can use sequential autoresponders
- What Google Checkout can do for you
- The one thing you should never, ever do with online payments….
…..then don’t hesitate to purchase your copy of The Truth About Online Payments right now to find out the answers to these critical questions and much, much more.
Sure, it’s important to build an effective web site, drive traffic to the site, keep browsers interested in your offer, and set up a scent trail that entices your prospect to click on your order page.
But if 30% of all the visitors you pay for and work so hard to entice walk away without buying…
Then what is it all for?
The truth is….
Your single greatest asset is your ability to make the sale.
That's right.
Because nothing else matters if no one is buying.
"Finally, a single volume that covers off the subject of Online Payments in language that a man in the street can understand"
Russell,
You've done a great job explaining each component of the online payment process – merchant accounts, payment gateways, shopping carts as well as all the ins and outs of credit cards, debit cards, electronic checks, PayPal etc.
It’s “all” there and sets out the options and way forward for anyone looking to sell products or services online without lapsing into too much banking speak.
Patricia McArthur
Pat McArthur is a former Manager for Aliance & Leicester, one of the UK’s largest banks. Pat is a specialist in “Customer Services” both for the sale of banking services and the Claims and Complaints side of the business.
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If you've always thought that figuring out the ins and outs of online payments was just too hard, get over it.
This book is hands down the best, most up-to-date manual on the subject of online payments.
If you have an online business, you absolutely, positively should not be without it.
 My No Holds Barred, Extremely Simple, We-Won’t-Even-Ask
100% Money Back Guarantee.
Don’t think The Truth About Online Payments is for you? Get your money back. It's that simple.
Take 60 days to read, use, and learn from this book. If for any reason you're not happy, just ask for your money back. |
Filled with over 100 (non screen shot!) pages of critical advice and sound business and marketing strategies, The Truth About Online Payments will help you sell more, or I ’ll gladly refund your money.
You’re simply not going to find this advice and value from any other Internet Marketing book currently available.
About The Author
Russell O'Brien |
Russell O’Brien is a veteran of the information age with over 25 years experience in the computer industry. He began his working life in Sydney, punching program cards and loading magnetic disks. From these humble beginnings, he rose through the IT ranks and is now CEO of Bluescribe, the world’s leading authority on Integration Blueprinting.
Russell is also a much sought-after advisor to the newspaper and media industries. He is a frequent speaker at events hosted by media industry groups around the world, including IFRA, the world's leading association for newspaper and media publishing, and the Pacific Area Newspaper Publishers Association (PANPA).
Russell has published a number of books and reports both technical and business related. His most recent works include:
Systems Integration Made Friendly (ISBN 978-0-9803766-0-9)
The Truth About Online Payments (ISBN 978-0-9803766-1-6)
Returns & Chargebacks Exposed (ISBN 978-0-9803766-2-3)
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"The Truth About Online Payments tells you exactly what to do"
A real gem this one and a must for anyone looking to sell online. There are lots of traps for the uninitiated and things I quite simply wouldn’t have known about if I hadn’t read this book i.e. Google Checkout, the Chinese credit card network China UnionPay, Reserve Accounts and a host of other 3rd party payment options beyond PayPal. I wish I’d known about these earlier!
Allan Marshall
Allan Marshall is the former Chief Operations and Technology Director at Associated Newspapers Limited (ANL) London. He helped establish ANL as a recognized global market leader within the newspaper publishing sector. He has a rare combination of vision for the future, the ability to implement change and to establish standards that have positioned ANL at the forefront of the industry.
Allan has strong ties within the industry. Till October 2006 he sat on the IFRA board as chairman of its Technical Advisory Council and was a member of the Technology and Telecommunications Executive committee for the Newspaper Association of America (NAA).
Allan also served on the World Association of Newspapers (WAN) Task Force for Digital Media, he is a catalyst for next generation needs and the driving force behind the technology standards that are adopted today and will continue to be benchmarks for the future.
Allan's concepts, vision and actions have a worldwide impact throughout the industry. Adding to his skills and associations, he is a graduate of the Harvard Business School's Program for Management Development. |
Still want more?
Ok! I'm going to give you more!
Bonus - 3rd Party Payments Processors - A Detailed Comparison
I'll bet you didn't know there are over 30 third party payment providers worldwide, many with several tiers of facilities designed to fit perfectly on a per business basis.
With this exhaustive breakdown you can compare them all from 2Checkout and the various PayPal plans to CCBill, iKobo or even something like ClickBank.
For each provider the following are listed:
- Discount Rate
- Tiers Offered
- Rate Floor
- Minimum Discount Per Item
- Transaction Fee
- Batch Fee
- Monthly Minimum
- Gateway Fee
- Statement Fee
- Annual Fee
- Setup Fee
- Payment Cycle
- Language
- Currencies
- Cards Accepted
- Digital Only (Y/N)
- Download Support (Y/N)
- Merchant Countries
- Affiliate Opportunities (Y/N)
- Merchant Resellers (Y/N)
- High Risk Content Accepted (Y/N)
- Directory Marketing (Y/N)
Why do the research yourself when it's already set out for you here in one simple spreadsheet, ready to slice and dice according to your particular business situation and needs.
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Remember: it's 100% Guaranteed with
60 full days to decide if The Truth About Online Payments can help YOU!
Whatever your goals in life, I wish you the best.
Russell O'Brien
P.S. If you’ve ever wished you had an Internet Marketing-savvy friend who could take your hand and personally walk you through exactly what to do (and what not to do) when taking orders over the Internet, The Truth About Online Payments is for you.
P.P.S. Don’t forget! If The Truth About Online Payments doesn't help you capture higher profits through more sales in the first 60 days, I ’ll give you your money back, no questions asked. |
